All 15 colors are made from TPU at Dear Nikola, the better material for a bag like this. It resists yellowing under UV light (critical for light colors), has almost no "plastic" smell out of the box, and feels softer and more premium than PVC. That consistency across the range means your colour choice really is the only decision you need to make.
Jelly Firkin Bag Colors: The Pink Family
The pink family is the one that started the whole viral moment, and for good reason. These three read immediately as "the jelly firkin bag" even to people who can't name it. If you're after something that photographs brilliantly and earns compliments without being too loud, start here.
Baby Pink is the softest, most feminine option in the range. It's the classic coquette pick, genuinely pale, almost milky, with just enough colour to read as pink rather than white. Pairs perfectly with cream, white, lilac, and soft denim. If you're building a tonal wardrobe or love the softness of the Parisian aesthetic, Baby Pink is the obvious choice.
Blush sits a half-step warmer than Baby Pink. There's a dusty-rose quality to it that makes it slightly more versatile across different skin tones and outfit palettes. If you find Baby Pink a touch too pale or too "little girl", Blush is the grown-up version. It works across more outfits, including earthy neutrals and warmer tones where Baby Pink can clash.
Watermelon is where the pink family gets a statement edge. This is a bold, saturated pick, bright enough to be a colour pop but still unmistakably pink. Think summer energy: it belongs with white linen, crisp co-ords, or beachwear. It's the one to reach for when you want the bag to be the hero of the outfit. Shop the pink family.
Jelly Firkin Bag Colors: The Blue Family
The blues are having a serious moment right now, and they're some of the strongest colorways in the range for everyday carry. All three read as fresh and modern without veering into novelty territory.
Baby Blue is the quintessential Y2K pastel, the colour that TikTok went wild for and the one that reads most immediately as "that bag from my feed." Retro, sweet, and very 2026. Pairs well with denim, white, and pastel co-ords. If you want the version of this bag that's most "of the moment," Baby Blue is it.
Aqua turns the brightness up. Where Baby Blue is dreamy and soft, Aqua has a tropical, almost iridescent quality, it reads as more summery and eye-catching. Great for festival season or if you want a blue that commands attention rather than blending into an outfit.
Tiffany is the underrated pick of the three. It sits in that sage-adjacent blue-green territory, the kind of colour that reads as sophisticated rather than trendy. It's genuinely timeless in a way the others aren't, and it works across more seasons. If you want a bag you'll still be reaching for in two years, Tiffany is the long bet. Shop the blue family.
The Green Family: Mint, Acid, and the Bag of the Year
The green family is where things get interesting, and where the single most in-demand colorway in the range lives.
Mint is the clean, classic green. It's fresh, editorial, and pairs brilliantly with white and cream. If you want a green that doesn't read as a trend statement, Mint is the one.
Acid is for the maximalists. It's neon-adjacent, high-contrast, and deliberately bold. Pairs with black, white, or nothing. Let it be the whole outfit.
Brat Green is the colour of 2026, and it's currently the most-wanted colorway we stock. If you followed the Charli XCX brat era at all, you know this colour: that specific yellow-tinged mid-green that became the aesthetic of an entire cultural moment. It photographs incredibly, looks striking across all skin tones, and carries a kind of cultural currency that none of the other colors do right now. If you've been putting off deciding, get Brat Green. Shop the green family.
"Brat Green isn't just a colour, it's a cultural reference. And right now, there is no louder way to wear the Jelly Firkin bag."
Emma, Dear Nikola StylistNeutrals and Singles: Milk, Yellow, Orange, and Purple
The remaining six colors sit outside the main families but each has a strong identity.
Milk is the cleanest near-white in the range, a soft warm ivory rather than a stark white. It's the most wearable neutral here: pairs with literally everything, and the TPU material means it won't yellow. If you're a wardrobe-neutral person who still wants this bag, Milk is your answer. Shop Milk.
Limoncello is a warm, sunny yellow, exactly what the name implies. It's bold without being aggressive, and works better than you'd expect across tonal summer dressing. Shop Limoncello.
Tangerine and Peach cover the orange spectrum. Tangerine is the vivid, saturated version, a proper burnt-orange statement. Peach is the softer, more wearable sibling: a blush-meets-coral that layers well with pink and warm neutrals. Shop Tangerine and Peach.
Lilac and Grape give you the full purple spectrum. Lilac is dreamy, light, and very coquette, it lives alongside Baby Pink and Blush in that soft feminine palette. Grape is deep and saturated; it's the most editorial-dark pick in the entire range and looks striking against cream and black. Shop Lilac and Grape.
Quick-Reference: All 15 Jelly Firkin Bag Colors at a Glance
| Colour | Family | Vibe | Best For | Shop |
|---|---|---|---|---|
| Baby Pink | Pink | Soft, coquette, classic | Tonal and pastel wardrobes | Shop Pink |
| Blush | Pink | Warm, grown-up, versatile | Earthy and neutral outfits | Shop Pink |
| Watermelon | Pink | Bold, summery, statement | White and linen outfits | Shop Pink |
| Baby Blue | Blue | Retro, Y2K, TikTok-core | Denim and pastels | Shop Blue |
| Aqua | Blue | Tropical, bright, summer | Festival and beach looks | Shop Blue |
| Tiffany | Blue | Timeless, sage-adjacent | Year-round, all palettes | Shop Blue |
| Mint | Green | Clean, editorial, fresh | White and cream outfits | Shop Green |
| Acid | Green | Neon-adjacent, maximalist | Colour-blocking, monochrome | Shop Green |
| Brat Green | Green | Cultural, bold, 2026 | Making the bag the whole fit | Shop Green |
| Milk | White | Warm ivory, minimal | Every outfit, every season | Shop White |
| Limoncello | Yellow | Sunny, warm, confident | Summer tonal dressing | Shop Yellow |
| Tangerine | Orange | Vivid, saturated, striking | Statement monochrome looks | Shop Orange |
| Peach | Orange | Soft coral, feminine | Pink and warm neutral outfits | Shop Orange |
| Lilac | Purple | Dreamy, light, coquette | Soft pastel wardrobes | Shop Purple |
| Grape | Purple | Deep, editorial, dark | Cream, black, and neutral outfits | Shop Purple |
How to Choose: Wardrobe-Fit Advice
The colour you'll actually reach for every day depends less on what you love in isolation and more on what the rest of your wardrobe looks like. Here's the shorthand:
If your wardrobe is mostly neutrals, lots of black, white, beige, and grey, a Brat Green or Watermelon becomes the pop that elevates every outfit. One colour-forward bag does more work in a neutral wardrobe than any number of statement pieces. These are the picks that will get the most comments.
If you already love colour and wear it daily, Baby Blue or Aqua layer brilliantly without competing with the rest of the outfit. They're bright enough to be intentional but not so saturated that they fight with patterned or printed clothing.
If you want something that genuinely goes with everything, across every season, every outfit, every occasion, Tiffany or Blush are the answer. Both have that rare quality of feeling considered without drawing attention away from what you're wearing. They're the bags you'll still be reaching for in three years.
Can't Decide? Get Two
With 50% off across the entire range right now, two bags comes in at $80.00 total, which is less than a single bag at full price. A lot of our customers grab a neutral alongside their statement pick: a Milk or Tiffany for everyday, and a Brat Green or Watermelon for when they want to make a moment of it.
It's honestly the smartest move at this price point, and the bags are light enough that carrying both isn't an ask. If you've been going back and forth between two colors, the 50% off sale is the answer.
Shop all 15 jelly firkin bag colors below, and if you're still not sure, Brat Green. You'll thank me later.
